It’s hard not to love Steri Stumpie because it’s a brand that, without even trying, has organically grown a considerable cult following.
To my knowledge, the Flavour Nation ads that were recently on radio were the first radio ads Steri has run in about 20 years and I’m pretty sure they’ve done nothing on TV, and yet the brand has a cult following of fans that are so dedicated that they actively feed the Facebook page and blog site with user-generated content that they make for no reason other than to show their unwavering love of this kooky South African brand.
The Brothers Streep went so far as to not only write a Steri Stumpie song, but shoot an entire video and contrary to popular belief, they weren’t paid by Steri to do this, they just really, really like Steri Stumpie.
Steri has been on our shelves since 1976, how crazy is that?! It’s as South African as biltong and babotie and is not only available in enough flavours to appease even the most discerning of flavoured milk connoisseurs, but it’s also one of the best hangover cure’s money can buy (or so I’m told…).
So I was super stoked when the Steri fairy dropped by today and hooked me up with the SICKEST hoodie you’ve ever seen. They said they’d read my stray cat recipe post and felt so bad for me they immediately despatched their Steri-raptors to help a brother out during the cold winter months.
That’s the other thing I love about this brand, they’re great at targeting influencers and adorers with radass Steri drop packs that have a whole bunch of Steri merch you can’t buy in stores so you can show it off to your friends and be all like “ne-ner-ne-ner-neee-neeerrrr” I’m special and you’re not.
I also love Steri because I once drove past one of their delivery vans and on the side it said “Hoot if you’re a fan” so I let out a playful toot on my horn and the Steri van replied with a hilarious little counter-toot that had J-Rab and I in hysterics for a solid 10 minutes.
Thanks for the hoodie and the good times Steri! You guys get the Tiger stamp of approval